Jewelry Store Continues Tradition in Grandin Village

Geoff Jennings (above) has opened F. Geoffrey LTD in Grandin Village.

After 39 years in his grandfather’s business, Frank L. Moose Jeweler, Jennings is continuing the family tradition for a third generation as F. Geoffrey LTD, a new family owned jewelry store at 1919 Westover Ave.

“I will carry on the legacy and excellence that kept Frank L. Moose a cornerstone in downtown Roanoke since 1928. We are smaller but we still feature the same quality and service,” says Jennings.

Closing Frank L. Moose Jeweler earlier this year and opening a new smaller store was a quality of life decision for Jennings. “This is a quality of life change that enables me to service my loyal customer base and expand to new families and friends,” he says.

F. Geoffrey LTD ofeature lines of sterling silver, pearls, and John Medeiros designs. The store will handle estates, consignments, fine jewelry, and crystal giftware.