Blue Ridge Beverage Celebrates 50

Blue Ridge Beverage (top) and its CEO Bob Archer celebrated 50 years today^

Blue Ridge Beverage Company Inc., a family-owned and operated beverage distributor serving a 49-county area in central and southwest Virginia, is celebrating its 50^th Anniversary.

The company, headquartered in Salem, has been in existence since 1938, but it has been under the continuous leadership of the Archer family for 50 years since 1959, when it had only 10 employees and four beverage delivery routes. Since that time, Blue Ridge Beverage has expanded its territory and has facilities in Salem, Waynesboro, Lynchburg, South Boston, Mario and, Norton.

The company has 350 employees and annually distributes more than 7,300,000 cases of beer, wine and soft drinks, making it one of the largest beverage distributorships in Virginia.

“Blue Ridge Beverage looks forward to working with its many trade partners for years to come while continuing to give back to the community through ongoing work with charitable organizations throughout our service area,” says President/CEO Bob Archer. “We are thrilled to celebrate the 50th Anniversary of Blue Ridge Beverage and are proud of their many accomplishments over the past 50 years."

Archer, a former Virginia Small Business Advocate of the Year (Virginia Chamber of Commerce) has been active in small business issues for many years and is active in the community.

Regine N. Archer serves board chairman; James E. Archer as executive VP and COO; and Jacqueline L. Archer as executive VP and CFO.