Friday, September 4, 2009

Retail Alliance Information Session in Lynchburg

The Retail Alliance is host for a breakfast on Wednesday, Sept. 9 8-9:45 a.m. at the Craddock Terry Hotel to introduce the Lynchburg business community to the organization and its mission of helping local independent businesses compete.

The program will outline the Retail Alliance emphasis on providing education, training, advocacy and discount services to local retailers. The Retail Alliance¹s current campaign is designed to educate consumers about the role small independent businesses play in the economy and encourage them to spend their dollars with their friends and neighbors.

For each dollar invested at a local business, 45 percent stays in the community, versus 13 percent spent at a national chain.

"Holiday shopping season is fast approaching and we know that many retailers rely on this time of year for nearly half of their sales,” says Retail Alliance President and CEO Susan Milhoan. "We want to be a resource to Lynchburg merchants to ensure they have the most successful season possible and to help the community remain a place where small businesses can thrive.”

Small businesses account for 45 percent of the nation¹s total payroll and up to 80 percent of all new jobs created during the past decade. The launch of the Lynchburg Chapter is part of the Retail Alliance¹s long-term plan to develop a presence throughout all of Southern Virginia.

For more information about the Retail Alliance, its services and the buy local campaign, visit or call David Brandt with Rubin Communications Group at 757-456-5212.

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