The Patrick Henry Hotel in Roanoke is undergoing renovations.^The sale of donated historic items from the Patrick Henry Hotel in Roanoke, which benefits Goodwill Industries of the Valleys and Habitat for Humanity generated more than $45,000 in revenues for the organizations. Coupled with the sales from the one-day sale in December of $17,000 the total hit $62,000.
This past weekend's event featured a public sale of items from the hotel, a silent auction of signature pieces, as well as a staging area where customers could get their creative juices flowing and see how the items could be put to use in their own homes. “We knew that if we didn’t give the public the opportunity to see how these items could be used in their every day life that the sale would not be as successful,” said Suni Heflin, Goodwill’s marketing manager. “We teamed with a local home stager, Wanda Richards, who did amazing before and after makeovers on key pieces that were available in large quantities.
"Of the five items she made over, all but one sold out in the first few hours of the event. It was successful, and it also gave us the opportunity to include the made-over items in the silent auction.”
The silent auction, which took place Sunday, generated more than $12,000 toward the final sale total. Bidding in the final moments was competitive. A grand piano brought $1,900, a set of chairs $1,150, and another antique cabinet $1,000. A former marketing director for the Patrick Henry Hotel feverishly bid on and acquired a set of captain’s chairs in which she had been photographed many years ago.
(From press release.)
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