Thursday, March 22, 2012
WDBJ7 Dominates Nielsen Ratings Locally Again
WDBJ7 (CBS) in Roanoke, which for many years has had the top-rated local news at 6 p.m., but had slipped in recent months, has again showed an impressive gain. The station achieved a 7.9 Nielsen rating in the 25-54 demographic in February 2012 compared to a 4.1 rating a year earlier.
The newscast has had significant turnover recently with its longtime anchor Keith Humphry retiring and almost the entire sports staff rotating. Most of WDBJ7s newscasts not only trended upward, but several broadcasts doubled and tripled ratings when compared to the February 2011 ratings period.
WDBJ7 President and General Manager Jeffrey Marks says he is particularly gratified that expanded editorial and production resources for WDBJ7 "Mornin’," which airs Monday-Friday from 5 to 7 a.m., resulted in a tripling of audience in one year. It went from a 2.3 rating a year ago to a 5.9. The news at 6 p.m. is anchored by Jean Jadhon and newcomer Chris Hurst with weather from the popular Robin Reed and sports with Travis Wells. The newscast at 6 p.m. has nearly as many viewers as its two competitors combined.
WDBJ7 at noon, anchored by Kimberly McBroom, enjoys a huge lead over the competition with a 9.0 household rating, compared to 3.8 and 0.6 ratings from its competitors. At 5:00 p.m. WDBJ7 again has more viewers than its two competitors combined. At 11:00 p.m. WDBJ7, anchored by Hollani Davis and Chris Hurst, leads the competition in household ratings. With the only weekend morning news in the market, WDBJ7’s Saturday and Sunday morning newscasts had a fourfold growth from February 2011 to February 2012.