Organizers of the Blue Ridge Marathon have announced that Roanoke-based Foot Levelers has signed on as the new title sponsor for the event. The race, with more elevation change than any other on-road marathon in the United States, will be known as the Foot Levelers Blue Ridge Marathon through at least 2015.
“We are looking forward to our new partnership with Foot Levelers,” says marathon chairman Pete Eshelman. “Foot Levelers already has great connections in the running world by virtue of its products. We expect to be able to use those connections to take the message of the Roanoke event farther than we have in the past.”