Wednesday, October 27, 2010
LewisGale drops the hyphen
HCA Virginia Health System announced its new branding strategy for LewisGale Regional Health System today at a press conference.
Joined by the CEOs of regional HCA hospitals, Greg Madsen (Alleghany), Scott Hill (Montgomery) and Mark Nichols (Pulaski), President Victor Giovanetti said the announcement was “one that will certainly be included in the hospital’s history books,” and the public needed to be more aware of the growth, size and scope of LewisGale.
Members of the press were invited by Nancy May, VP marketing and Joy Sutton, marketing manager, to report the campaign launch. The system is comprised of 4 hospitals, 8 outpatient centers, 135 employed physicians and mid-levels, and over 550 affiliated independent physicians.
(Photos: Tom Field.)