Wednesday, April 27, 2011

She Chooses: A Meeting of the Minds (Finally)

What do women want? The four co-founders of She Chooses, the social network for women, think She Chooses is part of the answer. She Chooses launched to the public on March 22, 2011 and its members will meet to celebrate the launch, both actually and virtually May 3 at their Launch Party.

The party is scheduled for 5:30-7:30 p.m. at restaurant 622 North in Blacksburg. The first She Chooses Chat will be held on the She Chooses site from 6-7 p.m. with guest host Janeson Keeley, an early supporter and friend of She Chooses.

Since announcing the She Chooses Launch Party, the network was nominated for the Rising Star Award from the NewVa Corridor Technology Council. Winners will be announced at the TechNite Awards Banquet May 12 at The Hotel Roanoke and Conference Center in Roanoke.

Three of the four co-founders of She Chooses will meet for the first time for TechNite. She Chooses was co-founded by Anne Giles Clelland, Alex Edelman, Henry Bass, and Laureen Fleming. The She Chooses team has worked remotely from its beginnings, “meeting” weekly via Skype.

Alex Edelman will fly in for TechNite and he and Henry Bass and Laureen Fleming will meet in person for the first time. When the parent company of She Chooses, Wasabi Enterprises, was formed in 2010, the founders ranged in age from 19 to 51.

She Chooses is the social network for women whose members choose what, how, and with whom they share. She Chooses features an algorithm-based sharing component that helps women ask themselves what they’re feeling and thinking prior to making a choice—Feel. Think. Choose. Offering the opportunity to privately consider members’ publicly shared choices ranked appreciatively by other members, She Chooses fosters personal reflection and communication in the company of other women.


  1. At a time when social networking could seemingly be defined as "tell everyone everything," along comes a social network that is private. Perhaps "selective" is an even better word choice. Users of, a social network for women, will find that their power to choose friends and what to share has been restored -- it's theirs to control. There's beauty in the idea that in this network, women can choose to share their thoughts and ideas with everyone, only friends, or no one at all -- meaning that sometimes you need to state something even if you keep it all to yourself. It took me a while to "get" SheChooses but once I did, I found it to be refreshing and quiet, easy to use, and a really great platform where I can engage with others--when I choose to.

  2. Thank you, Valley Business FRONT and Z. Kelly Queijo! We showcased you both on the She Chooses blog:

    So grateful to you!