Backcountry.com, the largest online specialty retailer of premium outdoor gear, will invest more than $20 million to establish a fulfillment center in Christiansburg.
The Utah-based company's east-coast presence, which will be located in Falling Branch Corporate Park, will create more than 200 new jobs in Montgomery County.
"The state of Virginia, Montgomery County and Christiansburg proved to us that this is where we should do business," says Jill Layfield, CEO of Backcountry.com. "Their support of and commitment to Backcountry.com has been remarkable, and that is only a sign of their larger commitment to the people of the area."
Says Montgomery County Board of Supervisors Chair Jim Politis, "This is a prime location for a distribution hub for the East Coast, and the company will be creating hundreds of jobs. Backcountry.com also fits in very well with our region's abundant outdoor recreation opportunities."
Backcountry.com marks the third major business annoucement in Montgomery County this year. Just last week, Federal-Mogal Corp. announced its plans to invest $10 million and add 50 new employees to its existing facility in Blacksburg. In March, local startup Modea announced its plans to construct a new $10 million corporate headquarters in downtown Blacksburg and hire 200 employees.