A new interactive, touch-screen kiosk in the gate area of the terminal at Roanoke Regional Airport features information about the region’s outdoor recreation opportunities, whether on land, on water or with a guided trip.
It’s part of a broader marketing campaign to remind visitors and residents alike--some of the region’s best assets are found right outside the window. “The Roanoke Region is quickly establishing itself as one of the best places on the East Coast to enjoy the outdoors,” says Pete Eshelman, director of outdoor branding for the Roanoke Regional Partnership. “Now we’re able to make everyone aware of our outdoor offerings in a place where they usually have to wait to board a flight.”
The slim kiosk sporting the words “Now Boarding” and “Destination: Outside” provides information about getting outdoors, including ideas for hiking, camping, mountain and road biking, canoeing, kayaking, fishing, tours, trips and more. One of the features enables travelers to e-mail information to plan their next adventure.