Thursday, November 19, 2009

Pinkerton to Acquire Royal Auto Dealership

Bill Pinkerton (left), owner of Pinkerton Chevrolet, and Glenn Wood (right), owner of Royal Chevrolet

Salem-based Pinkerton Chevrolet plans to acquire Royal Chevrolet, Cadillac in Lynchburg. The move will extend Pinkerton's customer base to the Lynchburg market and expand its service capabilities to current customers in the Roanoke Valley.

Royal Chevrolet, Cadillac will be renamed Pinkerton Chevrolet, Buick, GMC, Cadillac.

"We're excited about being a part of the Pinkerton family," says Tracy Cooper, sales manager for Pinkerton Chevrolet, Buick, GMC, Cadillac in Lynchburg. "And we're pleased to be able to continue providing the Lynchburg community with excellence in customer service and vehicle ownership."

Existing and new Pinkerton customers will also benefit from the full body shop at the Lynchburg location, a service not offered at the Salem location, as well as an on-site EnterpriseC Rent-A-Car.

Royal Chevrolet, Cadillac has been operating in Lynchburg at its current location at 801 Graves Mill Road since 1997. The company employs a staff of 85, and offers a complete service facility, parts and body shop operations and a recently added quick-service maintenance facility.

Among GM dealerships nationwide, Pinkerton Chevrolet has consistently ranked at the top for customer satisfaction and the strength of its business operation. It is the goal of Pinkerton Chevrolet to exceed the standards set forth in the General Motors "Standards for Excellence" program.

The program's mission is "to continuously improve dealership competencies, increase sales, foster employee involvement and enthusiasm, and deliver outstanding customer service and an outstanding ownership experience."

Inventory for both Pinkerton locations will now be available online at

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