Beltone To Open New Roanoke Facility

Beltone Audiology and Hearing Aid Center will open its newly-renovated headquarters in downtown Roanoke as it kicks off Better Hearing Month in May. The company will also celebrate its 70^th anniversary. The office is at 325 Elm Avenue (corner of Elm Avenue and I-581).

A ribbon cutting ceremony and open house will be held on Thursday, April 29, from 4 – 7 p.m. with City Manager Chris Morrill in attendance.

The internationally-known manufacturer of hearing instruments has been represented in Roanoke since the mid 1940s. Carl McCurdy became the authorized Beltone dispenser in January 1967. McCurdy has grown the Roanoke-based Virginia headquarters to encompass 50 counties in Virginia and two in West Virginia, with seven full-time offices in Martinsville, Lynchburg, Salem, Roanoke, Charlottesville, Harrisonburg, and Fredericksburg. McCurdy says, “While we are the oldest hearing care facility in southwest Virginia, we are also now the largest facility for the purpose of helping people to hear better.”

Beltone’s founder, Sam Posen, created his first hearing instrument to help a friend suffering from hearing loss 70 years ago when the company began. Beltone’s Roanoke location will be open to customers and visitors daily offering complimentary hearing tests.

Founded in 1940, Chicago-based Beltone is a global leader in hearing health care. One of the largest manufacturers of hearing instruments, Beltone products are sold in the United States, Canada and over 40 countries.